How do i do keyword research?

General
1

Most keywords with high volume also have high difficulty. How do I know which ones to target? Once I pick my keywords, how do I decide where to place them — homepage, about page, contact, etc.? How often should I use them, and does the exact order matter (e.g., “software company” vs. “software [another word] company”)?

Also, how do I optimize for keyword intent? For example, if I target “software company,” I want people looking for software services, not those starting a software company. Any tips?

2

I use often is to write a good, informative article without stressing too much about keywords. Once it’s indexed on Google, I wait to see when it starts getting impressions. Doing this for 10–20 pages can help you identify opportunities, even if the pages don’t rank very high at first.