How can I tell if my App Store conversion rates are good?

General
1

I’m seeing:

  • Impressions → Page Views: 16%

  • Page Views → Installs: 46%

  • Impressions → Installs: 7%

I heard 7% isn’t bad, but not sure about the rest. Also ran ASA but it performed poorly maybe wrong keywords or weak screenshots. Any advice?

2

7% installs from impressions is a good start! But 16% views suggest your icon or title might need improvement. Try A/B testing creatives and track results using AppVector.io — a solid tool to find what’s working.