App Store Keyword Optimization Tips & Checklist for an iOS App

General
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  • Title (30 chars): Most important, use relevant keywords fully.

  • Subtitle (30 chars): Indexed & shown, combine with title keywords.

  • Keywords (100 chars): Hidden field, no spaces, use full 100, no duplicates, no plurals.

  • Developer Name: Indexed, add a few keywords.

  • Category Name: Already indexed, adding in title gives more weight.

  • In-App Events: Name (30) + Short Desc (50) are indexed too.

  • Cross-localizations: Use extra localizations to target more keywords.

  • Description (4000 chars): Not indexed on App Store, but helps CR & Google SEO.

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Thank you so much this is very helpful!